Our story

ثلاثة إخوة. كلمة واحدة في كل مرة.

Three siblings. One word at a time.

Kira is a family label from the UAE. We design exclusive Arabic pieces that carry real words — embroidered the old way, worn the new way.

1

الفكرة

The idea

Three siblings, one question: why didn't our clothes speak our language?

2

الكلمة

The word

Every piece begins with one Arabic word we'd all wear proudly.

3

الغرزة

The stitch

Authentic Arabic embroidery, cut for our generation — from the UAE.

قصتنا

Our Story

Three siblings. One table in the UAE. And a question we couldn't stop asking: why didn't the clothes we loved ever speak our language?

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Three siblings, one idea

ثلاثة إخوة، فكرة واحدة

We grew up between two worlds: the streetwear we wore every day, and the Arabic words we heard at home — words with weight, patience and pride in them. Every time we looked at a hoodie, we saw a blank space where our language should have been.

So the three of us started sketching at the same table, pushing each other's ideas until one of them felt right. That table became Kira.

كبرنا بين عالمين: الستريت وير اللي بنلبسه كل يوم، والكلمات العربية اللي كنا بنسمعها في البيت. كنا دايماً شايفين مساحة فاضية مكان لغتنا. فقعدنا إحنا التلاتة نرسم على نفس الترابيزة، ومن هناك اتولدت Kira.

٢

The word comes before the fabric

الكلمة قبل القماش

Every Kira piece starts with one Arabic word. We argue about it, test it, live with it for a while — and only when all three of us would wear it proudly does it move forward. Then we look for the symbol that can hold it: a falcon for ثبات, the desert at dusk for سكون, the dallah for كرم.

كل قطعة بتبدأ بكلمة عربية واحدة. بنتناقش عليها ونعيش معاها شوية، ولما التلاتة نبقى فخورين نلبسها، بندور على الرمز اللي يشيلها.

نلبس الكلمة قبل ما نقولها.

We wear the word before we say it

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Authentic — for our generation

أصيل… بس لجيلنا

Our designs are exclusive and drawn for Kira, piece by piece. We take the patience of traditional Arabic embroidery — dense satin stitches, raised lettering, visible hand-finished edges — and put it on the silhouette our generation actually lives in: heavyweight, oversized, made to be worn hard.

تصاميمنا حصرية ومرسومة لـ Kira قطعة قطعة. بناخد صبر التطريز العربي الأصيل ونحطه على القصّة اللي جيلنا عايش فيها: ثقيلة، واسعة، ومعمولة عشان تتلبس كتير.

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From the Emirates

من الإمارات

We're based in the UAE, a place where heritage and the future share the same skyline. That's the balance we chase in every drop. We make small runs, we don't chase trends, and when a word is gone, it's gone.

إحنا موجودين في الإمارات، المكان اللي التراث والمستقبل فيه جنب بعض. بنعمل كميات محدودة، ولما الكلمة تخلص، بتخلص.

— الإخوة التلاتة ورا Kira

The three siblings behind Kira

How a Kira piece is made

Three decisions. One garment.

01

كلمة

The word

One Arabic word with weight — something you would want to carry. Set in Ruqaa lettering and raised in 3D puff embroidery.

02

رمز

The symbol

A symbol from the Emirati landscape that holds the word: the falcon, the dunes at dusk, the dallah. Drawn for Kira, piece by piece.

03

غرزة

The stitch

A printed base with dense satin embroidery on top, finished with a visible stitched edge — so the patch reads as craft, not print.

400 GSMHeavyweight cotton fleece
30 × 38 cmOversized back patch
3D PuffRaised Arabic lettering
UAEDesigned & made

More than clothing — it's a mindset

نلبس الكلمة قبل ما نقولها.

We wear the word before we say it. Quiet luxury, designed for the modern urbanite.

KIRA · MADE IN UAE · PREMIUM STREETWEAR ·